The Million-Dollar Snapchat Success Story
Posting Snapchat videos made this 19-year-old three million dollars in three weeks. Quick math tells me that’s one million dollars per week, and you would love to do the same thing.
How It Started
So why don’t you?
“I don’t know how Logan.”
“Oh, well, neither did I a year ago and since then I’ve made almost six figures.”
“Me too. I’m only 15, and I made $250K.”
The Power of Snapchat Money
Snapchat money bought me this Charger right here. I quit my job and bought a house because of Snapchat. See? All ages are doing this, and I’m not just gonna tell you how to do it; I’m gonna show you each step by starting a new Snapchat from scratch.
Why Snapchat Spotlight Pays So Much
But first, let me explain how getting paid this much is possible. It all started in November 2020. TikTok was popping off, and other platforms needed to find a way to compete. Instagram made Reels, YouTube made Shorts, and Snapchat made Spotlight.
How Payment Works
Snapchat gave away $1 million per day. Here’s how it worked: the 100 most viewed videos in a day would receive a portion of that seven-figure prize pool, with first place receiving anywhere from $100K to $200K, and 100th place still getting a few grand.
The Four Ways to Make Money on Snapchat
Now that you know it’s possible, here are four ways to start making money on Spotlight:
- Create a Niche Page – Post things like Family Guy, anime, or travel edits.
- Be a Typical Influencer – Share your TikTok content on Snapchat.
- Post Stupid Content – Five-second clips that are random and attention-grabbing.
- Thirst-Trap Content – As a hot female influencer.
The Challenge: Making $1K Using Each Strategy
Building Accounts for Each Strategy
- Influencer Page – Open a new Snap account, create a public profile, and post TikToks hourly.
- Niche Page – Use existing popular content (with permission) or impersonate friends who don’t post on Spotlight.
- Stupid Content Page – Random, silly, and fast-to-create content.
Results from Day One Snapchat
By morning, I had 87 videos posted. Views were still under 1K, but that’s typical for new uploads. I then went to a mini golf course to create more content.
Day Two Progress
The first viral video emerged with 64K views, and several others started gaining traction. I filmed 100 more dumb videos to maximize my chances of getting paid.
Day Three: Final Day of Filming
I filmed Spotlight videos at a skatepark and wrapped up the challenge by posting several more videos that night.
Waiting for Results
Snapchat payments rely on getting 120-180K views in a 24-hour PST window. One video surpassed six figures in views, earning me my first payout notification.
Lessons Learned and Next Steps
While my influencer and niche accounts flopped, the stupid content page thrived with over 400K total views. I’ll reveal the exact earnings in a few months. Stay tuned for the next Snapchat challenge!
